Marketing and Social Media Officer Caledonia Cremation

Scottish Charity Awards 2017 winner – Leading Light – Celine Sinclair, The Yard

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Organisation information

Caledonia Cremation

Aims & objectives

Not supplied
Job number
Time of attendance
Hours to be agreed with supervision
No of references
Hours (per week)
hours may involve working outside of normal working hours and weekend working
Salary (£/hr)

Job description

This new role will be to raise awareness of Caledonia Cremation as a social enterprise and a not for profit funeral directors. Raise awareness and promote choice as the funeral industry goes through a change in buying trends and promoting the benefits of separating services and how much this can save a family while still promoting dignity, respect and other ways of celebrating a loved ones life.

This Officer will grow awareness and understanding of the funeral industry, funeral poverty and options among the wide area we cover. Communities who can most benefit from Caledonia Cremation’s dignified but affordable funerals. It is important to note that we are not looking to persuade people into using direct cremation, only raise awareness of the problem and the options.

The Officer will also be expected to get involved in an ad hoc manner in some other aspects of Caledonia Cremation, but this will not involve any work involving deceased persons or funerals directly.

The role may involve some work outside normal working hours (9-5) and at weekends for events.

Liaise with advice providers

The Officer will liaise with advice providers in the city (such as GAIN/CABx, Credit Unions, Marie Curie, and Macmillan), health professionals (in GPs, hospitals and hospices), and community organisations with reach into disadvantaged groups or deprived neighbourhoods. By leaving tailored marketing (e.g. fliers) the work should have a more sustained impact.

Liaise with finance providers

The Officer will provide information and training to intermediaries working with poor families in advice agencies, health settings (GPs, hospices, hospitals) and financial institutions (e.g. credit unions). Also with the development of fair and ethical funeral plan type products. The development of promotional material to advertise Caledonia Cremations Products and services.

Marketing, fundraising and development

The Officer will support fundraising efforts run by the wider Caledonia Cremation team, including from donations, crowd funding, corporate relationships, and grants.

The Officer will be asked to assist the development of new social media channels relevant to their role. They will create social media content each month including posts, videos and photos (expected to be on Facebook - training may be provided if this is not a strength).

Develop new and innovative ways to raise awareness of Caledonia Cremation.

All communications (e.g. orally/email/social media) at all times must be done with care to well represent the interests of Community Renewal Trust and Caledonia Cremation. All communications (e.g. orally/email/social media) at all times must be done to reflect a dignified language around funerals/bereavement/dying/grief and a person-centred approach.

Monitor and report to management weekly and monthly figures to show the effectiveness of marketing is helping in the aim to make Caledonia Cremation a sustainable business.


Person specification

Person Specification - Skills & Abilities

Excellent communicator both orally in in writing Essential

Excellent organisation and planning skills Essential

Able to use own initiative and bring fresh ideas Essential

Committed to social justice, diversity and equality Essential

Confident in the use of IT, wordpress, and website design Essential

Excellent customer service standards in telephone and one to one contacts Essential

Experience (personal, volunteering or work based)

Experience talking in a professional manner Desirable

Experience in any sort of customer service role Desirable

Experience of marketing Desirable

Experience making / following a social media content plan Desirable


Understanding of bereaved people’s funeral needs Desirable

Understanding use of language and tone when talking about bereavement Essential

Understanding of social enterprise and the third sector Desirable

Understanding of google analytics and adwords Desirable

Community development / engagement Desirable

Customer Service Desirable

Marketing Essential


Full UK Driving Licence - endorsements will be checked Desirable

Access to own car Desirable

Willingness for disclosure check to be carried out before/during employment Essential

Additional information

The ideal candidate will be a recent graduate with some experience in the field, who is looking to gain invaluable experience within a new social enterprise. Given the nature of our line of work the candidate should be emotionally mature and resilient.

PVG/disclosure requirements

Required - can start subject to a successful Disclosure/PVG scheme membership