Young people and charity trust (April 2018)

Year of publication
Ilse Mackinnon, SCVO

This briefing presents and analyses the findings from a survey of the general public in Scotland on trust, confidence and support of charities. The key findings are based on a telephone survey of 1,088 respondents (adults aged 16+) commissioned by SCVO and conducted by Ipsos MORI during 27th Nov and 5th Dec 2017. The data for young people (16-24) is based on 121 interviewees, with a weighted sample equal to 155. The 2017 results are compared against the 2015 SCVO/Ipsos MORI poll and other data sources where relevant.

Key findings
• The majority of young Scottish people agree that ‘most charities are trustworthy and act in the public interest’ but the number agreeing fell from 85% in 2015 to 73% in 2017.

• Young people’s trust in charities in general has dropped. In 2017, 38% of young people gave charities high scores of 8/10 and above, down from 51% in 2015.

• Young people were also the only age group to report a drop in trust in charities they have a personal connection with. In 2017, 60% of young people gave charities they are familiar with high scores of 8/10 and above, down from 68% in 2015.

• 41% of young people said their trust in charities decreased over the last year, a large swing from 2015, when only 14% said trust had decreased.

• 40% of young people agree negative media stories made them lose confidence in charities, up from 26% in 2015 - the only age group that saw an increase.

• 21% of young people agreed that recent personal experiences had made them lose confidence in charities, up from 8% in 2015 – the largest increase of any age group.