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This briefing presents and analyses the findings from a survey of the general public in Scotland on trust, confidence and support of charities. The key findings are based on a telephone survey of 1,088 respondents (adults aged 16+) commissioned by SCVO and conducted by Ipsos MORI during 27th Nov and 5th Dec 2017.
General trust in charities has dropped.
In 2017, 73% of Scottish respondents agreed or strongly agreed that most charities are trustworthy and act in the public interest, a nine percentage point drop from 2015 (82%). Further, 57% of Scottish respondents gave charities trust scores of 6/10 and above in 2017, down ten percentage points from 67% in 2015.
However, personal trust remains high
Personal connections with charities continues to be linked with very high levels of trust and confidence. More than three-quarters of respondents (77%) gave the charities they are familiar with scores of 6/10 and above - no significant change from 2015 (78%). A fifth gave the charities they engage with a top score of 10 out of 10.
Scotland’s trust and confidence in charities continues to be higher than the rest of the UK… but the gap is narrowing
More people in Scotland are saying their trust in charities has decreased
Negative media stories continue to be a major factor in the loss of trust
Slight rise in number of people reporting that personal experiences made them lose confidence in charities.