The power of purpose – building your brand from the inside out
Hosted by StudioLR
Date: Thursday 21 February
Time: 11.15am – 12.15pm
Room: Boisdale Suite 2
Great brands connect with people.
Your brand is not a logo – it’s what other people think of you. It’s your reputation. And the strongest reputations are built from the inside out. They’re the product of a thousand small gestures from people who are either inspired and part of it, or left looking in from the outside – feeling disconnected. A strong brand positioning will influence all decision making, helping you build a deliberately considered reputation and allowing you to communicate in a way that’s recognisably ‘you’.
By defining the purpose of your organisation and involving your people in the process, you will build an authentic brand and reap the rewards of a united, driven workforce.
Lucy Richards (Founder of StudioLR) and Joanna McCreadie (Chief Executive of Seamab) will demonstrate the power of this approach by example – sharing the insights and outcomes of their collaboration to create a dynamic and enduring brand for Seamab.
Please note this event is now fully booked!