A Digital Motivator is someone who is passionate about digital inclusion and wants everyone to be able to benefit from the digital world. They take a lead in role making their organisation more digitally confident, and support colleagues to become Digital Champions.
Digital Motivators are usually managers, team leaders, or anyone who is able to bring about change. However, your exact job title doesn’t matter, it’s more about your own individual attributes.
Qualities of a Digital Motivator might include:
"Digital is not about job title or role, it’s about personal attributes - a motivator, encourager, persuaded!"
Digita Motivator
The specific tasks undertaken by a Digital Motivator will vary, and this may be determined by the size and structure of your organisation. The primary purpose is to build momentum and enthusiasm for developing digital skills as part of a change process.
Key tasks a Digital Motivator might do include:
There is no ‘right’ way to structure your change process, it will look differently in each organisation, and not all organisations will have all 4 roles – some can be interchangeable.
Senior Manager/Sponsor: With any change process, it’s really important that there is support from the top. This can help to secure resources and support the culture you’re trying to create. This could be a Trustee, Chief Executive, Director or Head of Department.
Digital Lead: The Digital Lead is the person who is responsible for managing all the activity linked to your digital skills work. They will create the structure for your activities, recruit Digital Motivators, report progress to Senior Management, and secure any resources you need. The Digital Lead may be someone in a management role, or in smaller organisations the Digital Lead might also be the Senior Manager/Sponsor.
Digital Motivator: The Digital Motivator is a change-maker. They build support for digital skills development and recruit Digital Champions. In larger organisations you may have multiple Digital Motivators spread across different departments. In smaller organisations there may only be one Digital Motivator who is also the Digital Lead.
Digital Champion: Digital Champions are usually frontline staff or volunteers who are confident in their own digital skills and have a passion for helping others. They are the vehicle for delivering digital skills support to other colleagues or to people who access your services.